Increasingly, people are asking AI systems questions instead of browsing search results.

When that happens, the AI decides which experts, businesses and sources to reference. Many organisations that rank well in traditional search are surprisingly difficult for AI systems to interpret and recommend. At Digable Markets we study the signals that influence whether expertise can be discovered, understood and surfaced by AI systems. The AI Visibility Index measures those signals.

Helping Your Business Get Discovered Online

In today’s digital landscape, visibility is the first step toward attracting new customers. If potential clients cannot find your business when they search online, they are unlikely to discover the expertise and services you offer. Modern search behaviour now includes traditional search engines, AI-powered tools, map listings, and social platforms, all of which influence how businesses are discovered. Improving visibility means ensuring that your website, content, and online profiles send the right signals so search engines and AI systems can clearly understand what you offer and when to recommend your business.

Improving Search, AI and Social Visibility

At Digable Markets, we help businesses strengthen their online visibility across multiple channels, including search engines, AI-powered search results, and social platforms. This includes improving website structure for AI search visibility, optimising local SEO signals, and managing social media presence so your business appears where potential customers are already looking. By improving these discoverability signals, we help businesses reach a wider audience, attract more relevant visitors, and create the first connection that can lead to enquiries and long-term client relationships.